Cristina Castro Pelka

Created interactive prototypes for web, both on desktop and on tablet and mobile devices.

An infographic on practical tactics to reduce your tax bill that visually represents ten actionable strategies individuals can employ to minimize their tax liabilities. Using visually engaging graphics, icons, or illustrations to complement the text and make the information easier to understand and remember. The design incorporates a consistent color scheme and layout to maintain a cohesive visual appeal.

A pitch deck for wealth management advisors consisting of a series of slides used to effectively communicate and showcase the value proposition, expertise, and services offered by wealth management advisors to potential clients or investors. It serves as a persuasive tool to generate interest, build trust, and secure new business relationships. The pitch deck combines concise information, compelling visuals, and key data to convey the advisor's unique approach and benefits to potential clients.

A visual representation displayed on the website to provide visitors with a concise and visually appealing snapshot of a company's key information and highlights. It serves as a summary of the company's identity, mission, values, products or services, achievements, and other relevant details. The purpose of this overview graphic is to engage visitors, create a positive first impression, and quickly convey important information about the company.

A series of comps for an icon design needed for a podcast on personal wealth called “Business Meets Personal Wealth”. The compositions visually communicate the focus of the podcast on discussing personal wealth within a business context.

Example of a layout used to tell a client story, used by advisors of the Private bank to replicate sales.

Various examples of collateral sell sheets used by wealth advisors to generate business for the Private Bank.

Graphic created to encapsulate the key elements and stages of the client journey. It conveys the bank's commitment to personalized service, trust, and excellence. It portrays professionalism, trust, and a sense of partnership between the private bank and its clients, reflecting a positive and rewarding client experience.

A sponsorship print ad that emotes the essence of the partnership between the private bank and the nonprofit organization, Little Brothers Friends of the Elderly. The ad was designed with a focus on imagery and concise yet impactful text.

A graphic representing the Chief Information Officer (CIO) note, published monthly. The graphic incorporates the company's branding elements, color palette, and font styles. This ensures consistency and reinforces the association between the CIO's note and the organization.

A six-point graphic explaining why today's innovators turn to SVB Private.

Working as a consultant assisted with the design and iconography for Bristol-Meyers-Squibb Intranet Site for Immuno-Oncology Resources and Library.

Designed wireframes and storyboards for a 35 page IPad App for the Rheumatology Marketing and Sales Team to present material to the client/doctors that were in charge of purchasing decisions. App utilized Digital Asset Management program that was proprietary software specific to Johnson and Johnson.